Information we collect
To provide our customers with the best experience on the site, we collect a small amount of information about you. The information we collect allows us to provide you with the best, most personalized experience on Brook and York. The information including your address, email address, and phone number allows us to correctly process your order. We may also aggregate customer information and behavior to learn more about our customers as a whole. We also use information internally to see what pages people are visiting on the site and what products are the most popular. With this data we can make changes to BrookandYork.com that will create a better shopping experience. We may use your contact information to communicate with you about promotions, site changes, order deliver or for third party marketing. The information that Brook & York collects includes non-personal identifiable information and personally identifiable information, which are both defined below.
Personally Identifiable Information:
Personally Identifiable Information is data that is specific to you including information that allows us to contact you, identify you or locate you. We request Personally Identifiable Information when you create an account with us, order a product from us, enter a sweepstakes, contact us or other volunteer acts with our brand. Personally Identifiable Information can be defined as your email address, name, mailing address, telephone number and other contact information. At times we may collection your credit card number, to fulfill your order(s) and create a more personalized shopping experience. Brook and York may offer options to import Personally Identifiable Information from third party sites.
Non Personally Identifiable Information:
Non Personally Identifiable Information is data that will not personally identify a single individual, even in combination with other information. This may include a person’s age, gender, date of birthday, your location and where you shop on our site. We may aggregate this data to analyze our customers. Non Personally Identifiable Information also may include what website you just came from, what type of browser you are using, your IP address.
Who are We Sharing Your Information With?
The information that we collect on Brook & York is used to correctly process your orders, to update you on your orders, to communicate with you concerning new products or discounts and to keep data around how we can best improve the site. In order to charge your credit card, fulfill your order, delivery the order and send you emails we may disclose some of your Personally Identifiable Information to third parties. At times we may also allow third parties to access contact information to promote their products or market on our side. When you accept the offer from a third party some Personally Identifiable Information will be shared with the third party. We may also send your promotional emails or direct mail from services offered from any one of our sites or third parties. At any time you can opt out from having your information disclosed for this purpose by contacting us. Brook & York also shares data with Google Analytics for the purpose of understanding our visitors are using our site, in order to create a better shopping experience. Google Analytics runs in the background to analytics information which is communicated to our team through reports, via an encrypted connection. None of your credit card information or passwords are shared with Google Analytics.
Brook & York likes to stay in touch with its customers via emails which features new products and promotions. You will receive these emails if you purchased from us, entered a sweepstakes or sign-up for promotional emails. Feel free to opt out of these emails at any time by contacting us. Once you take action to opt out, you will not receive any more emails from us unless you perform an action that will opt you back into the program. Some of these actions include making a purchase, signing up for a sweepstakes and signing up to receive emails.
Requests From Law Enforcement:
On rare occasions judicial authorities or law information may ask for Personally Identifiable Information, which we are required to give them upon receiving a court order, subpoena or with an investigation. We corporate with all law enforcement agencies to assist in identifying individuals who are engaged in illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.